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Surjeet Singh
Chief Financial Officer
At Suvine Denims, Surjeet Singh serves as the driving force behind our strategic planning, financial management, and overall business operations. A Chartered Accountant by profession, Surjeet brings a sharp eye for detail, a structured approach to growth, and a deep-rooted passion for entrepreneurship. His financial expertise, combined with a natural understanding of market dynamics, positions him as a key pillar in our brand’s journey.
Surjeet is the son of our Managing Partner, Mrs. Charanjeet Kaur, under whose name the firm was founded as a tribute to her strength, values, and unwavering support. While the business runs in her name, Surjeet independently leads the company’s day-to-day functioning—making crucial decisions, managing operations, and steering the brand towards new heights.
He was born and raised in a family deeply entrenched in the denim and bottom wear industry. Watching the dedication and resilience of his elders in this field inspired him from an early age. While he pursued a professional career in finance, his heart always remained connected to the fabric of the family business—quite literally.
With Suvine Denims, Surjeet blends his financial discipline with creativity and a hands-on business approach. He believes in crafting not just quality denim, but an experience that reflects confidence, style, and authenticity. From supply chain and sourcing to branding and customer satisfaction, Surjeet ensures that every aspect of Suvine Denims is managed with transparency, accountability, and purpose.
His vision is to take Suvine Denims beyond just a clothing label—to build a trusted, modern Indian brand rooted in family values and professional excellence. Under his leadership, Suvine Denims continues to expand its presence while staying true to its core: quality craftsmanship, ethical business, and a personal touch in every pair.
Surjeet is the son of our Managing Partner, Mrs. Charanjeet Kaur, under whose name the firm was founded as a tribute to her strength, values, and unwavering support. While the business runs in her name, Surjeet independently leads the company’s day-to-day functioning—making crucial decisions, managing operations, and steering the brand towards new heights.
He was born and raised in a family deeply entrenched in the denim and bottom wear industry. Watching the dedication and resilience of his elders in this field inspired him from an early age. While he pursued a professional career in finance, his heart always remained connected to the fabric of the family business—quite literally.
With Suvine Denims, Surjeet blends his financial discipline with creativity and a hands-on business approach. He believes in crafting not just quality denim, but an experience that reflects confidence, style, and authenticity. From supply chain and sourcing to branding and customer satisfaction, Surjeet ensures that every aspect of Suvine Denims is managed with transparency, accountability, and purpose.
His vision is to take Suvine Denims beyond just a clothing label—to build a trusted, modern Indian brand rooted in family values and professional excellence. Under his leadership, Suvine Denims continues to expand its presence while staying true to its core: quality craftsmanship, ethical business, and a personal touch in every pair.